Privacy Policy
1. INFORMATION ON PERSONAL DATA COLLECTION & DATA CONTROLLER
1.1 We are pleased that you are visiting our website and thank you for your interest. Below you will find information on how we process your personal data when you use our site. Personal data refers to any information that can be used to identify you personally.
1.2 The data controller for personal data on this site is:
Evie & Rose London.
For any questions regarding your personal data, you may contact us at: info@evieroselondon.com
1.3 For security purposes and to protect the transmission of your personal data and other confidential content (e.g. orders or enquiries), this site uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix in the address bar and the padlock symbol in your browser.
2. DATA COLLECTED WHEN YOU VISIT OUR SITE
When you use our site for purely informational purposes (without registering or submitting any information), we collect only the data that your browser automatically transmits to our server (server log files):
- Page visited
- Date and time of access
- Volume of data transmitted (in bytes)
- Source/referral from which you accessed the page
- Browser used
- Operating system used
- IP address (where applicable, in anonymized form)
This processing is carried out on the basis of our legitimate interest in improving the stability and functionality of our site, in accordance with the UK GDPR and the Data Protection Act 2018.
3. COOKIES
To enhance your visit and enable certain features, we use cookies on various pages. Cookies are small text files stored on your device.
Some cookies are deleted at the end of your browsing session ("session cookies"). Others remain on your device and allow us or our partners to recognize your browser on your next visit ("persistent cookies").
You can configure your browser to be notified of cookie usage and to decide individually whether to accept them. Please note that refusing cookies may limit certain features of our site.
4. CONTACT US
When you contact us (e.g. via the contact form or by email), personal data is collected. This data is used exclusively to respond to your enquiry.
For any request, you may write to us at:
info@evieroselondon.com
This site is operated under the brand Evie & Rose London.
5. DATA PROCESSING FOR CONTRACT PERFORMANCE
Personal data is collected and processed when you provide it to us in the context of fulfilling a contract or creating a customer account. You may delete your account at any time by contacting us at info@evieroselondon.com.
6. USE OF YOUR DATA FOR DIRECT MARKETING
6.1 Newsletter — If you subscribe to our newsletter, you will regularly receive information about our offers. We use a double opt-in process. You may unsubscribe at any time via the link provided in the newsletter or by contacting us at info@evieroselondon.com.
6.2 Newsletter for existing customers — If you provided your email address during a purchase, we may send you offers for similar products. You may object to this at any time.
7. DATA PROCESSING FOR ORDER FULFILMENT
7.1 Your personal data may be shared with the carrier responsible for delivery and with the relevant financial institution for payment processing.
7.2 Payment Providers
- Shopify Payments — Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Privacy Policy: https://www.shopify.com/legal/privacy
8. REVIEW REMINDERS
We may use your email address to send you a one-time reminder to review your order, provided you have expressly consented to this.
9. SOCIAL MEDIA
Our site uses plugins from the following social networks: Facebook, Google, Instagram. These plugins are integrated using a privacy-friendly solution. Data is only transmitted when you actively click the relevant button.
10. ONLINE MARKETING & ADVERTISING
We use Google DoubleClick, Google Ads Conversion Tracking, and Google Ads Remarketing. The processing of data for advertising and digital marketing purposes is managed in accordance with the UK GDPR. You can disable personalized advertising at: https://www.google.com/settings/ads
11. WEB ANALYTICS
This site uses Google Analytics with IP address anonymization. You can prevent data collection by installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout
12. RETARGETING
- Facebook Pixel — Data processed in accordance with Facebook's privacy policy: https://www.facebook.com/privacy/policy/
- Google Ads Remarketing — You can disable this feature at: https://www.google.com/settings/ads
SMS MARKETING COMMUNICATIONS
When you provide your mobile telephone number during checkout and tick the SMS marketing consent box, Evie & Rose London will process your number to send you:
- Order status notifications and shipping updates
- Exclusive offers, previews of new arrivals, and farewell sale reminders
- Abandoned checkout reminders to help you complete your purchase
Legal basis for processing: Your explicit consent under Article 6(1)(a) of the UK General Data Protection Regulation (UK GDPR) and Regulation 22 of the Privacy and Electronic Communications Regulations (PECR) 2003.
Your rights:
- You may withdraw your consent at any time by replying STOP to any SMS we send. Once we receive your STOP request, you will be unsubscribed within 24 hours and will no longer receive marketing SMS from us.
- You have the right to access, rectify, or erase the personal data we hold about you, including your mobile telephone number. To exercise these rights, contact us at info@evieroselondon.com.
- You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data has been mishandled. Visit ico.org.uk for more information.
Data sharing: Your mobile telephone number is shared only with our SMS service provider (YSMS, by inkOfPixel Srl, Italy) for the sole purpose of message delivery. It is not sold, rented, or shared with third parties for their own marketing purposes.
Data retention: We retain your mobile number for as long as you remain subscribed to our SMS marketing. Once you unsubscribe, we retain your number on a suppression list to ensure we do not contact you again, in compliance with PECR requirements.
Frequency and cost: We send a maximum of 4 marketing SMS per month. Message and data rates may apply depending on your mobile carrier. Evie & Rose London does not charge you for receiving SMS messages, but your mobile operator may.
Updates to this section: We may update this SMS marketing policy from time to time. The most current version will always be available on this page.
13. YOUR RIGHTS
Under applicable privacy legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure of your data
- Right to restriction of processing
- Right to data portability
- Right to withdraw consent at any time
- Right to lodge a complaint with the Information Commissioner's Office (ICO): https://ico.org.uk
To exercise any of your rights, contact us at:
info@evieroselondon.com
14. DATA RETENTION
Personal data is retained in accordance with applicable legal retention periods. Upon expiry of these periods, data is systematically deleted, unless it is still required for the performance of a contract or we have a legitimate interest in its continued retention.
© 2026 Evie & Rose London | United Kingdom | info@evieroselondon.com